The system behind this site. Primitives hold raw values and nothing in the interface uses them directly. Semantic roles describe what a value is for, and each one carries a light and a dark value — so a theme change is one attribute, not a rewrite.
Colour
Semantic roles, in both themes.
canvasPage backgroundsurfaceTinted section bandsband-stoneWarm band variant (research sections)cardFeature and process cardsfooterFooter blockdeepShowcase sectionsfgPrimary text, headingsfg-mutedMeta, captions, eyebrowsfg-softSecondary copy inside cardson-deepText on showcase sectionsinversePrimary button, number badgeson-inverseText on inversechipSecondary buttonlineBorders, dividers, outlinesarrowConnectors between stepssuccessShipped tagdangerForm errorsTypography
Five families, each with one job.
Hero
Hero statements, footer sign-off
.text-heroPurposeful thinking.
Page title
Index pages
.text-page-titleWorks
Title
Section and project titles
.text-titleGood design starts with curiosity.
Eyebrow
Section labels
.text-eyebrowTestimonials
Body
All running copy
.text-bodyMy work begins by understanding people. It stops when the problem is solved.
Meta
Navigation, tags, captions
.text-metaButton
Buttons
.text-buttonComponents
The small set everything is built from.
Motion
One easing, used everywhere.
Every transition eases out on cubic-bezier(0.22, 1, 0.36, 1) — fast to start, long to settle. Scroll effects are tied to the smoothed scroll position, and all of it switches off for visitors who ask for reduced motion.
SmoothScroll
Inertia scrolling site-wide; off for reduced-motion users
motion/SmoothScroll.tsxParallaxImage
Wipes in from the bottom, then drifts inside its frame on scroll
motion/ParallaxImage.tsxSplitText
Words rise from behind a mask, staggered
motion/SplitText.tsxCountUp
Stats count up when they appear
motion/CountUp.tsxVelocityMarquee
Drifts, speeds up with scroll, reverses on scroll-up
motion/VelocityMarquee.tsxReveal / FadeIn
Fade-up on scroll / on load
Reveal.tsx · motion/FadeIn.tsxThemeToggle
New theme spreads in a circle from the switch
ThemeToggle.tsxLayout
Three breakpoints, inherited from the original site.
Phone
< 810px
Gutter 20px
Tablet
810 – 1199px
Gutter 40 – 60px
Desktop
≥ 1200px
Gutter 60px · case-study text column 960px